PISCATAWAY, N.J., January 27, 2009 – Power.org, the organization that promotes and develops standards for Power Architecture® technology, today announced that 2008 marked a solid year of growth from new technical specifications, product introductions, awards, collaborative initiatives, and global programs, and unveiled a refined vision and mission designed to steer the organization successfully through technology, market, and economic changes in 2009 and beyond.
“2008 marked an unprecedented year of global growth for Power.org in terms of awareness, development, Power Architecture-based solutions and recognition,” said Power.org™ Marketing Committee Chair Fawzi Behmann. “As we enter 2009 with a vision and mission adapted to meet the needs of a globally balanced eco-system, we believe that Power Architecture solutions will continue to grow as the primary drivers behind new technologies and products that connect people, places, and information.”
A Fresh Direction for 2009
Power.org unveiled its renewed vision and refined mission, designed to successfully promote Power Architecture technology, scalable solutions, speed collaborative innovation, and focus on growth throughout 2009 and well into the future. “Power.org is dedicated to being ‘the leading ecosystem solutions alliance for diverse market segments’ and to positioning Power Architecture technology as the ‘leading architecture in tomorrow’s connected world,’” said Power.org CTO, Kaveh Massoudian.
The collaborative technical and marketing initiatives for 2009 will focus primarily on multicore and virtualization, and are designed to impel Power Architecture technology’s market presence and availability through collaborative innovation on the ISA, enablement and interoperability, and through brand and ecosystem promotion. In addition, changes within the organization will streamline operations and speed initiatives, augmenting value to Power.org members.
Comprehensive Set of Standards, Solutions and Awards
Adding to the major set of specifications approved in the first half of 2008, (www.Power.org/news), Power.org announced three new specifications, the Power Architecture Physical Connection for High Speed Serial Trace Specification, the Power.org™ Standard for Embedded Power Architecture Platform Requirements (ePAPR), and version 1.0 Power.org Common Debug API Specification. This news from Power.org complements the nearly 100 news announcements made by the Power Architecture ecosystem throughout 2008 covering new solutions, collaborative development efforts, market leadership and technical awards.
Power.org’s Physical Connection for High Speed Serial Trace Specification defines the high-speed serial protocol and the connection method for tracing programs through a system, improving efficiency and cutting the time required to debug Power Architecture devices. The ePAPR Specification is the first version of a platform architecture requirement specification for embedded systems based on the Power Architecture ISA, and speeds software porting and reduces development costs for operating system and platform designers by defining clear interfaces between embedded software components. The Common Debug API specification is the third of a set of specifications from the Common Debug Interface Technical Subcommittee and simplifies the debugging process by establishing common ground in communication protocols between development tools and embedded devices.
Global Gains
Throughout 2008, Power.org increased its presence globally in response to explosive interest and development efforts throughout North America, Europe and Asia. The organization set new attendance records for its North American Power Night and European and Asia Power Architecture Conferences (PAC), hosted its first on-demand webinar, “Power.org’s Enhancements to the Power Architecture Technology Platform,” that virtually eliminated borders and time zones, and participated in a wide range of events and panels. The Power Night and PAC conferences, held in six cities across the globe attracted more than 715 developers, managers, and decision-makers.
Additionally, Power.org conducted three interactive panel sessions on multicore design challenges, worked to deliver a market research update by IDC, re-launched the Power Architecture brand eStore, and revised the Power.org web site.
• The live, interactive multicore design challenges sessions were held in Hsinchu, Tokyo, and Beijing, and featured experts in Multicore solution stack based on Power Architecture from silicon, debugging, operating systems, EDA tools, simulation and virtualization. More than 400 attendees participated in these events.
• A special, member-only market research update in conjunction with IDC, presented precise market statistics and information on the pervasive growth of Power Architecture technology in a range markets and geographies, and presented key data on future growth hot growth markets.
• As a part of promoting the brand, Power.org is introducing special offers to member companies on high-quality Power Architecture branded merchandise, from T-shirts and pens to custom products and apparel, which are immediately available from the Power.org web site.
• The Power.org web site, which underwent significant upgrades in 2008, will continue to evolve throughout 2009 to serve a burgeoning Power Architecture ecosystem as the primary conduit for Power Architecture news and information on technical initiatives, the destination for events, papers and the solutions portal, and a key element in driving the Power Architecture brand.
In addition, the organization provided expertise to the Power Architecture ecosystem through the publication of more than 50 articles and white papers. These efforts surpassed any previous year in terms of attendance, geographical coverage, traffic, value, and return on investment, and provided valuable insights into programs slated for 2009.
The Power.org ecosystem continued to expand with new members including CoWare, Curtiss-Wright, Green Hills and most recently, LSI Corporation, a provider of innovative silicon, systems and software technologies that enable products, which bring people, information and digital content together.
About Power.org
Power Architecture technology is behind millions of innovative products, including the world’s fastest supercomputers, leading video game consoles, and electronic systems in most of today’s car models. Every phone call, email and Web page touches hundreds of Power Architecture systems.
The open Power.org community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology. Power.org’s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit www.power.org.
(30)
Media Contact:
Corridor Communications, Inc.
Phyllis Grabot
805.341.7269
[email protected]
The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org. All other product or service names are the property of their respective owners. © Power.org 2009.