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  Conferences and Awards  Power.org Announces Participation from Preeminent Industry and Government Leaders at Asia Power Architecture(r) Conference
Conferences and Awards

Power.org Announces Participation from Preeminent Industry and Government Leaders at Asia Power Architecture(r) Conference

Power.orgPower.org—August 17, 20110
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PISCATAWAY, N.J. – August 17, 2011 –Power.org today revealed the agenda and speaker slate for its 2011 ASIA Power Architecture Conference, a one day executive conference to be held in Shenzhen, China, September 1, 2011. The conference features Chinese government officials, some of today’s most high profile executives from across the globe, and members of Power.org, who will focus on the future vision and application of Power Architecture® technology, debut new technology and products, and celebrate the technology’s 20th anniversary.

“This event provides direct access to some of the industry’s most renowned experts who, collaboratively, have driven Power Architecture technology to worldwide market leadership,” said Elmer Corbin, member, Board of Directors for Power.org. “Power Architecture technology has inspired innovation for more than two decades, and has become a fundamental building block for a new century of smart systems that will help the world connect, interact and think.”

The ASIA Power Architecture Conference is sponsored by C*Core, ChinaChip, Freescale, IBM, LSI, Lauterbach, Synopsis, and VeriSilicon. Attendance is complimentary. To register, visit www.power.org/events/ASIA-PAC-2011/.

“The support from government, private industry and academia that this event has drawn clearly demonstrates how Power Architecture technology has become the mind, heart and core of computing and communications today,” “said Preet Virk, member, Board of Directors for Power.org and marketing director for Freescale’s Networking Segment. “This event offers C-level executives, managers, engineers, designers, SoC architects, software and third party tool developers, and academia with a unique opportunity to experience how the technology will continue to drive innovation across markets, applications and geographies.”

ASIA Power Architecture Conference Agenda* Highlights:

9:00 – 12:45, Morning

• Opening Remarks, Dr. Kai Wang, GM & VP, Freescale

• Keynote: “The Progress & Prospect of Chinese IC industry,” Mr. Xiaotian Xu, The Executive Vice Chairman of CSIA

• “C*Core Evolution and Prospect,” Mr. Jian Zheng, Chairman of the Board, C*Core

• “Building Watson, DeepQA technology overview and a brief of Jeopardy!,” Dr. Ni Yuan, Staff Researcher, IBM China

• “Power Architecture 20 Years of Innovation,” Mr. Fawzi Behmann, Director of Marketing & Strategic Advisor, Power.org

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• “Why Power, Why Now?,” Mr. Elmer Corbin, Director, Custom Processors and Power Architecture Business Development, IBM Systems

• and Technology Group

• “Vision for Power Architecture Based Multicore Solutions,” Mr. Preet Virk, Director, Networking Segment Marketing, Freescale

• “Smart World, Great Opportunity – Introducing A High Performance End-User Platform Chip for Cloud Devices,” Mr. Walter Li, CEO, Chinachip

13:45 – 14:45, Afternoon

• Executive Round Table: ThinkPower for the Future

 Participants: Mr. Jiang Zheng, Chairman of the Board, C*CORE, Mr. Walter Li, CEO, Chinachip, Dr. Lisa Su, Senior Vice President & GM Networking & Multimedia Group, Freescale, Mr. Mark Ireland, Vice President Semiconductor Products and Services, IBM, Mr. Rich Goldman, Corporate Vice President Marketing & Strategic Alliances, Synopsys, Mr. Bill Wang, Corp. Vice President Business Development, VeriSilicon

 Moderators: Mr. Zuonan Xiao, General Manager, C*CORE and Dr. Kai Wang, General Manager & Vice President, Freescale

14:45 – 16:30

• “VeriSilicon Open Platform for PowerPC-based SoC,” Mr. Rui Wang, VP of China Sales, VeriSilicon

• “Axxia® Communication Processor Overview,” Mr. Cooky Shi, Senior Systems Applications Engineer, LSI “Advancing Engineering Education Using Power Architecture,” Dr. Vazgen Melikyan, Director, Synopsys Armenia Educational Department

16:30 – 18:00, Networking and Demonstrations

*Schedule subject to change.

The ASIA Power Architecture Conference will feature a rich set of nearly 20 demonstrations that cover lower power SoC, high performance AP WLAN, multicore packet accelerator, EDA tools, debugging, tracing and operating system support, licensing, and advanced engineering educational programs. The conference will also feature a special demonstration of “Watson” based on Power Architecture which represents a breakthrough and leadership in artificial intelligence, natural language processing and computation & analytic capability. For more information and updates, visit www.power.org or follow us on Twitter @Powerorg.

About Power.org

Power.org, the organization that promotes and develops standards for Power Architecture® technology, is celebrating 20 years of innovation leading to unrivaled market leadership and a collaborative ecosystem that will continue advancing and creating new technology across an increasing breadth of markets and applications. Power Architecture technology is behind millions of innovative products, including the world’s fastest supercomputers, leading video game consoles, and electronic systems in most of today’s car models. Every phone call, email and Web page touches hundreds of Power Architecture systems. The open Power.org community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology. Power.org’s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit www.power.org.

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