SANTA CLARA, Calif. – January 12, 2010 – Power.org announced that Power Architecture® technical advances supporting SoC design and ecosystem development from Power.org and its member companies will take center stage at the DesignCon Conference February 1 – 4, 2010. The event, where Power.org is an Associate Sponsor, will be held at the Santa Clara Convention Center in Santa Clara, Calif. Power.org is the organization that promotes and develops standards for Power Architecture technology.
“This highly visible participation in DesignCon underscores the strength of our eco-system and the continued growth of Power Architecture technology throughout the embedded industry,” said Kaveh Massoudian, CTO, Power.org Strategic Alliance, IBM. “Power Architecture technology continues to provide a significant, competitive advantage as the preferred technology in a wide range of products and ecosystems solutions.”
Applied Micro, CoWare, Denali Software, EVE, Freescale, GDA Technologies, IBM, Virage Logic, Virtutech and XGI will discuss their collaborated effort to advance processor technology, SoC design, and software enablement. During the conference, attendees will have access to fresh design tips, technology insights and demonstrations of Power Architecture technology in systems.
Power.org is pleased to offer a special VIP passes and up to a 30% discount for attendees. Details can be found at www.power.org. As an Associate Sponsor for the second time, Power.org is collaborating with IEC to deliver the following Business Forum, Technology Showcase and Ecosystem Day programs:
• The Power Architecture Business Track BF-W3 will take place on February 3, 2:00 p.m. – 3:30 p.m., Ballroom H. A panel of experts, using actual examples, from Applied Micro, Freescale, GDA Technologies, IBM, Power.org, Virage Logic and Virtutech will demonstrate how they surmounted challenges in delivering application-driven ecosystem solutions using standard SoC architecture with tools created specifically to speed complex design.
• Applied Micro, Freescale, GDA Technologies and Virtutech will showcase their latest advancement of technology and innovation supporting Power Architecture at the Power.org booth #737 during February 2-3, from 12:30 p.m. – 6:30 p.m. Demonstrations will cover LTE, video technology, enterprise storage and multicore enabling architecture-based design and development.
• The Power Architecture Ecosystem Day will take place on February 4, 8:30 a.m. – 3:00 p.m., Great America #1. IBM, Freescale, Denali Software, EVE, CoWare, GDA Technologies, Virage Logic, Virtutech and XGI will collaborate and share their technology and product/solution offerings.
Key topics that will be covered in The Power Architecture Business Track include:
o Power.org Standards Enabling Power Architecture Ecosystem Solution Stack
o Power VM – Virtualization Platform
o QorIQ – Multicore Processing For Embedded Applications, Now And Into The Future
o Advanced Verification for PowerPC PLB6 CoreConnect ToolKits
o Hardware/Software Co-verification with ZeBu-Server
o Electronic System Virtualization Solutions For Power Architecture Designs
o Seamless Integration Of Heterogeneous 3rd Party Co-processors In PowerPC-Based SoCs
o Virtualized Systems Development For Heterogeneous Multi-Core And Multi-Architecture Systems
o Video and Graphics Processing Applications in Embedded Systems
About Power.org
Power Architecture technology is behind millions of innovative products, including the world’s fastest supercomputers, leading video game consoles, and electronic systems in most of today’s car models. Every phone call, email and Web page touches hundreds of Power Architecture systems. The open Power.org community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology. Power.org’s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit www.power.org.