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  Industry News  Power Architecture(r) Presentations and Multicore and Virtualization Demonstrations Focus of DesignCon Conference
Industry News

Power Architecture(r) Presentations and Multicore and Virtualization Demonstrations Focus of DesignCon Conference

Power.orgPower.org—January 29, 20090
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SANTA CLARA, CALIF., January 28, 2009 – Power Architecture® on multicore and virtualization presentations and demonstrations from Power.org and its member companies will take center stage at the DesignCon Conference February 2 – 5, 2009. The event, where Power.org is an Associate Sponsor, will be held at the Santa Clara Convention Center in Santa Clara, Calif.

“This highly visible participation in DesignCon underscores the strength of our eco-system and the continued growth of Power Architecture technology throughout the embedded industry,” said Fawzi Behmann, Marketing Committee Chair for Power.org.

During the conference, attendees will have access to the latest design tips, technology insights and demonstrations of Power Architecture technology. Power.org, for the first time as an associate sponsor, is collaborating with IEC to deliver to attendees through member company participation the following programs:

• A Power Architecture tutorial session TF-MP5, “Multicore and Virtualization Key Enablers For Next Generation Network Architecture,” will take place on February 2nd, 1:30 p.m. – 4:30 p.m. This session will focus on the need for multicore in response to future high performance requirements and in enabling the next-generation class of applications and services with rich multimedia content. A special panel of experts from Freescale, IBM, Wind River and Virtutech will explore the needs of multicore SoC and enablement at different stages from Instruction Set Architecture (ISA), Hypervisor, OS, debugging, simulations and IPs. The session links the talk to Power.org standards activities including Mulitcore/Virtualization based on Power Architecture.

• Power Architecture Technology Showcase at booth #753, February 3rd – 4th from 12:00 noon – 6:30 p.m., including special demonstrations on High-performance green embedded computing by Freescale, Virtutech Simics for Multicore debug, and embedded virtualization on Power Architecture by Wind River.

• A full-day session, “Power Architecture Ecosystem Solution Offerings” to be held in Room #212 on February 5th from 9:00 a.m. – 5:00 p.m., will feature Power.org members Cadence, CodeSourcery, Freescale, Green Hills, IPextreme, Synopsys, Virtutech and Wind River. Each company will present its ecosystem solution offerings based on Power Architecture technology. Attendees are requested to register for this session at poweratdesigncon09.eventbrite.com/

o “System-level Power Estimation and Exploration” by Cadence

o “Using the GNU Toolchain to Build and Debug Applications for Power Architecture Processors” by CodeSourcery

o “Migrating to Multicore: How and Why” by Freescale

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o “Secure Virtualization Based on Power Architecture” by Green Hills

o “Freescale Power e200 IP Licensing” by IPextreme

o “Multi-core PowerPC Software Development using Virtualization” by Synopsys

o “Using System Simulation for Multi-core Debug” by Virtutech

o “Wind River Multicore and Hypervisor” by Wind River

As an Associate Sponsor, Power.org is pleased to offer a complimentary VIP Exhibit Pass to facilitate the attendance of these important sessions as well access to DesignCon09 exhibit and key activities. Please check www.power.org to obtain special code for VIP Exhibit Pass.

About Power.org

The open Power.org community, formed in 2005, is the organization creating technical standards and community-building programs to simplify the process of designing products with Power Architecture processors. Power.org’s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit www.power.org.

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Media Contact:

Corridor Communications, Inc.

805.341.7269

[email protected]

The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org. All other product or service names are the property of their respective owners. © Power.org 2008.

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