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  Contracts  OpenSystems Media Expands by Hiring Huson International Media as European Sales Representative and Launches New Pan-European Embedded and Industry Focus Lead Generation Services
Contracts

OpenSystems Media Expands by Hiring Huson International Media as European Sales Representative and Launches New Pan-European Embedded and Industry Focus Lead Generation Services

opensystems mediaopensystems media—October 25, 20120
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FOUNTAIN HILLS, Ariz., October 25, 2012 — OpenSystems Media (OSM), LLC today announced the addition of Huson International Media as their exclusive European sales representative to manage all advertising and sponsorship sales for their print, online and lead generation products and services.

Titles include Embedded Computing Design, Military Embedded Systems, Industrial Embedded Systems, PC/104 & Small Form Factors, VITA Technologies, xTCA & CompactPCI Systems, EDA Digest and DSP-FPGA.

Huson will also distribute OpenSystems Media’s magazines and content at the leading European tradeshows such as Electronica, Embedded World and other events.

“Huson Media is the leading print and online representative of EE titles across Europe and we are happy to integrate them into our expansion plans,” states Patrick Hopper, Publisher. “We look forward to working with them to develop our business by distributing our magazines at leading trade events across Europe and also introduce and promote valuable marketing solutions for European vendors looking to target the US and/or Pan-European Embedded marketplace.”

“Huson and OpenSystems Media have known each other for many years and we are delighted to have the opportunity to now work together in Europe. These brands are not only at the cutting edge of editorial excellence and market sector leaders in Embedded but OSM are also very experienced leaders in the creation and delivery of highly successful lead generation and social media oriented marketing programs for advertisers and sponsors. Those are critical advantages to offer and will be welcomed by European based vendors in this fast changing media landscape” says Gerry Rhoades-Brown, European Managing Director of Huson.

OSM will launch new Embedded Technology Focus Email List Rental opportunities targeting our European audience and also launch Global technology specific areas to reach pre-qualified professionals in Medical, Automotive, Industrial, Military primary markets and more.

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This announcement comes hot on the heels of our other major announcements including, launch of EDA Digest, relaunch of DSP-FPGA E-letter, hiring of Jim Turley, and Mike Demler

About OpenSystems Media

OpenSystems Media has been a leading publisher of electronics magazines, e-mail newsletters, websites, and product resource guides for more than 25 years. OpenSystems Media is also the leader in driving leads and awareness through social media and is the largest producer of lead-generation tools such as webcasts, whitepapers, product directories, Tech E-Briefs, TechChannels, and Techcasts. OpenSystems Media offers E-casts and Techcasts for engineers and provides interactive tools where engineers can communicate directly with presenters and top industry editors. OpenSystems Media also offers the Embedded Computing Design and DSP-FPGA iPhone and iPad app for the embedded industry. Current publications include: Embedded Computing Design; Military Embedded Systems; xTCA & CompactPCI Systems; DSP-FPGA.com; PC/104 and Small Form Factors; EDA Digest, and VITA Technologies. For more information, visit www.opensystemsmedia.com.

About Huson International Media

The core business of Huson International Media is to represent media owners and sell advertising and marketing solutions on their behalf. The company was formed in the UK in 1988 by Ralph Lockwood and Gerald Rhoades-Brown, who had until then been senior managers with Reed Business Information.

In 1995, Huson opened their first office in the USA in California. By the end of 1999, Huson added an East Coast office in New York City.

2009 saw the opening of our second European location in Munich, Germany.

In 2010, we opened our newest location in the Netherlands to bring Benelux marketers instant access to the largest independent network of technology media in the world.

Today, Huson International Media is proud to showcase and sell the largest independent media network of Professional Electronics brands in the world. Huson have exclusive media sales representation agreements in place with circa 50 Professional Electronics magazines plus their websites – all published by independently owned, leading publishers located in 20 different countries around the world.

For more information, visit www.husonmedia.com or visit Hall A4, Booth 158 at Electronica

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