According to the latest market study by Transparency Market Research (TMR), the global outdoor LED displays market will register an impressive 14.70% CAGR from 2014 to 2020. As such, the market’s valuation of US$4.8 bn in 2013 will increase to US$12.5 bn by 2020. The title of the report is “Outdoor LED Displays Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020”.
The report states that the increasing demand for LED displays, mainly for high-budget marketing campaigns and broadcast of live events, has led the outdoor LED displays market to new heights. Enhanced features of LED displays, increasing number of public entertainment events such as concerts, exhibitions, etc., and rising interest in sports events has propelled the utilization of these devices for promotional and advertising reasons. Moreover, with newer services such as end-to-end solutions being provided from product manufacturers, wherein everything from installation to after-sales services is included, the global outdoor LED displays market is benefitted.
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On the basis of technology, the market is divided into individually mounted outdoor display units and surface mounted units. Between the two, individually mounted LED displays were ahead in 2013 in terms of revenue, whereas it is surface mounted displays that will gain a significant market share during the forecast period.By application, LED boards, LED traffic lights, LED video walls, LED mobile panels, LED billboards, LED mobile panels, and LED matrix boards are the segments of the global outdoor LED displays market. Amongst all, in 2013, LED billboards dominated the market followed by LED boards. This is mainly due to the surging advertising campaigns by high-profile corporate brands that utilize LED billboards for the purpose.
However, the demand for LED boards is on a rise due to the increasing number of sports stadiums and other sports facilities around the world. LED boards befit the purpose of information display, scores display, etc.On the basis of color, full-color outdoor LED displays, tri-color outdoor LED displays, and monochrome outdoor LED displays are the segments of this market. Due to the manifold display capabilities of full color units, such as animation, high quality video streaming, and images, LED full color display units surpass the other two types in market valuation. Thus, LED full color display units are used across the FMCG, textile, sports and entertainment, automobile, food and beverages sectors.
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The global market for outdoor LED displays is divided into the regional segments of North America, Asia Pacific, Europe, and Rest of the World. In 2013, Europe dominated the global market in terms of revenue. The region was trailed by North America in the same year. Consistent demand for customized solutions for advertising and promotional campaigns has contributed to the growth of these regional markets.
The global outdoor LED displays market is segmented as follows:
Outdoor LED Displays Market, by Application
LED Billboards
Perimeter LED Boards
LED Mobile Panels
LED Video Walls
Outdoor LED Displays Market, by Technology
Surface Mounted Outdoor LED Displays
Outdoor LED Displays Market, by Color Display
Monochrome Outdoor LED Displays
Tri-color Outdoor LED Displays
Full Color Outdoor LED Displays
Outdoor LED Displays Market, by Geography
North America
Asia-Pacific
Rest of the World (RoW)
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