elf-organizing networks (SON) and optimization software are the rudiments of automation technology, innovated to make planning, management, configuration, healing, and optimization of mobile radio access networks faster and simpler.
What Spurs the Self-Organizing Networks and Optimization Market?
SON and optimization software technology reduces the high lifecycle cost incurred on running a wireless network carrier. A typical wireless network would run on manual configuration, which is eliminated by SON. The technology thus dynamically optimizes the performance of the network carrier, enabling troubleshooting during operation. The process significantly brings down the cost of services provided by carriers. Amid the bolstered demand for mobile broadband connectivity, wireless network providers are keen to utilize SON to curtail rollout delays and minimize operational expenditure, which are commonly sustained from small cell deployment and LTE. The incessantly increasing population of mobile phone users, in conjunction with intensifying network complexity, has triggered the demand for self-organizing networks and optimization software. These technologies have emerged as a potential solution to manage complex networks. Hence, experts predict a bright and promising future for the self-organizing networks and optimization software market.
Furthermore, network complexity, aided by the growth of 4G networks, is more likely to boost the demand for an effective technology to manage such complex networks. Anticipating a lucrative opportunity due to the developments unfolding in the industry, large operators are generously investing in developing self-organizing network technologies that will help address network complexities and rollout challenges.
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The high demand for the fourth generation (4G) of cellular communication is fueled by the fact that the technology is likely to offer greater bandwidth, which in turn will stimulate operations and implementations of new applications.Complexity will emerge as a byproduct of network development, which, according to prominent industry experts, will boost the demand for improved OSS (operational support systems) and operations. Implementation of SON will manifest as a key driver for dynamically improving the operational support systems for 4G networks. Hence, recent reports studying the market prospects of the new technology state that the global self-organizing networks and optimization software market is expected to develop significantly over time and demonstrate positive growth in the forthcoming years.
A compound annual growth rate of more than 10% is predicted for the self-organizing networks and optimization software market. Originally implemented for the radio access network (RAN) segment in the wireless carrier networks, self-organizing network technology is also used in the mobile backhaul and mobile core segments. Moreover, owing to the recent developments in technology, the SON ecosystem is increasingly used in conjunction with other innovations such as deep packet inspection and big data analytics.
Despite complicated implementation and the existence of multi-vendor interoperability, the SON and optimization software market is expected to witness exponential growth in terms of revenue between 2012 and 2018. The revenue generated in the market is likely to considerably exceed conventional mobile network optimizations.
Some of the leading service providers that are likely to significantly capitalize on the incumbent trends include companies such as Eden Rock Communications (U.S.), Cisco Systems Inc. (U.S.), Optimi, Huawei Son Solution, Alcatel-Lucent, NSN, Ericsson, Nokia Siemens Networks Son Solution, Alcatel, Actix, Motorola, Lte Solutions, 3gpp, AirHop Communications, and others.
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