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  People  Ballard Expands its Executive Team with Avionics Veterans Bill Schuh and Jerry V. Birbal
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Ballard Expands its Executive Team with Avionics Veterans Bill Schuh and Jerry V. Birbal

BallardBallard—October 29, 20070
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Bill Schuh

Bill Schuh
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EVERETT, WA – October 29, 2007 – Ballard Technology, Inc, a leading developer and manufacturer of avionics databus hardware and software interfaces, announced today the appointment of Bill Schuh to the post of VP of Sales and Marketing. In addition, Ballard has appointed industry veteran Jerry V. Birbal as Regional Sales Manager. Schuh and Birbal bring over thirty years of avionics expertise to the Ballard team.

“Bill Schuh’s and Jerry Birbal’s extensive avionics market expertise and proven track record makes them valuable assets for our team. Both recognize that successful business growth is accomplished by providing the customer and distributors the best possible technical and sales support,” said Richard Steegstra, President of Ballard Technology.

Mr. Schuh comes to Ballard with over 15 years of Product Management, Sales and Marketing experience and with avionics design experience dating back to 1979. Mr. Schuh has held positions as Director of Military Products, Director New Product Business Development, and Regional Sales Manager within numerous industry leading avionics companies.

Joining Ballard with more than 15 years of avionics sales and management experience, Mr. Birbal has a deep and impressive track record of success supporting engineering and sales avionics organizations. Mr. Birbal has held positions as Regional Sales Manager, VP of Operations and Director of Engineering within the industry. He will be responsible for sales and support initiatives within Canada and the central and eastern USA regions.

About Ballard Technology

Ballard Technology, Inc. has been a pioneer and leader of avionics solutions for over 20 years. The companies product portfolio includes a wide selection of military (MIL-STD-1553), commercial (ARINC, AFDX) and I/O interfaces, box and software solutions for simulation, test and embedded applications. Ballard is committed to total customer satisfaction, product ease-of-use and exceptional customer service. Founded in 1986, Ballard is headquartered in Everett, WA and is supported by an extensive worldwide network of manufacturers representatives and distributors. For more information visit Ballard Technologys website at www.ballardtech.com.

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