Godsey Technical Associates Launches New E-Site for the Embedded Computing Industry

The uncomplicated and unbiased EmbeddedDIRT.com e-site includes blogs and opinions (with RSS feed capability), as well as extensive listings that enable visitors to quickly find online resources pertinent to the embedded computing industry. The site offers visitors a great way to stay in touch with and to contribute to the embedded computing industry. The EmbeddedDIRT e-site is accessible at www.embeddeddirt.com.

Godsey Technical Associates (GTA) selected the EmbeddedDIRT name because it accurately reflects the true nature of the embedded computing industry. There is nothing neat and tidy about the way embedded systems are designed and delivered, according to Ernest Godsey, founder of Godsey Technical Associates and moderator of EmbeddedDIRT.com. “There is always extreme pressure to deliver better, faster and at less cost … by tomorrow at the latest. And this forces tradeoffs between hardware, software, firmware, standards and specifications, which can result in a very messy design process; hence, the name EmbeddedDIRT. And then there is always the “dirt” aspect of the most recent business news or the “dirt” aspect of the fact and fiction related to the latest technology. It’s all interesting. And it is the dirt that the industry is built on,” said Godsey.

“ACT/Technico is excited to see this new channel of information for our industry. Design engineers, project managers, program managers, buyers … everybody in our industry uses the Internet to research and find the information we need to do our jobs. We anticipate EmbeddedDIRT.com will quickly become an important resource both for us and for our customers,” said Ken Grob, vice-president of ACT/Technico.

“Too many of the sites on the Internet have their own agenda, which is understandable, because the companies that sponsor them have to turn a profit to stay in business … and this means a company’s site must necessarily promote its own products and services. But there are also some web portals that purport to be objective when in reality they only feature news and commentary on companies and products that have paid for this exposure,” said Godsey. “Since GTA has no hardware or software products as such, we are free to rise above the noise and provide objective and reliable insight into the embedded marketplace. With everything happening on the Internet these day, the reliability and trustworthiness of information is becoming critically important.”

EmbeddedDIRT.com is unique in that it takes a three-pronged approach to presenting information:

1. The EmbeddedDIRT blog offers news, information and commentary on the Embedded Computing Industry. Comments are welcome … and even encouraged. And the blog’s RSS feed makes it easy for visitors to stay informed.

2. The site’s Resource Section includes links to a wide variety of online resources. Typically, these online resources have a search facility that helps narrow a search down to a targeted number of products or companies. Rather than trying to replicate these tools, EmbeddedDIRT helps visitors by cataloging sites that are organized specifically for the embedded computing industry.

3. The Sponsor Section is the only commercial section of the EmbeddedDIRT e-site. The companies that sponsor EmbeddedDIRT.com have products or services that are of particular interest to developers, system integrators and buyers in the embedded marketplace … and they want visitors to be aware of them. But these sponsors also realize the value of an objective e-site dedicated to encouraging interaction in the industry and to facilitating the free flow of accurate information.

About Godsey Technical Associates, LLC

Godsey Technical Associates is an alliance of like minded, independent technology and marketing professionals that can help technical and engineering companies quickly solve their most pressing marketing problems. Godsey Technical Associates has the requisite formal education, supplemented by years of experience in the embedded computing marketplace. The firm provides that unique blend of creative talent and technical knowledge that is needed to create and implement effective and efficient marketing programs in the embedded computing marketplace. For more information, visit www.godseytech.com.