New Application Software Blades in Virtual Data Manager Enable Companies to Integrate Social Media Data with Internal Corporate Systems to Achieve Greater Visibility into Market Dynamics
Queplix™ Corp. (www.queplix.com), a leader in data virtualization, today introduced three new Application Software Blades™ (bit.ly/e4wpQf) integrating social media sites and their content. Companies can now securely and automatically capture information from FaceBook®, LinkedIn® and Google® Contacts and harmonize it with their own corporate data. Queplix is the first data virtualization solutions provider to bring packaged social media data integration capability into a standard product family for use in corporate data integration projects.
Amidst the exploding popularity of social media sites, companies typically struggle with how to incorporate and leverage the data within these communities for business gain. With the new social media integration capability, Queplix allows organizations to combine data from social media sources with internal information. This provides a new layer of intelligence to business-supporting functions that benefit from having greater visibility into market opinion and demand.
Unique Application Software Blades enable the Queplix Virtual Data Manager™ (bit.ly/eJMkZ9) platform to securely connect to many different source applications and data. The new Application Software Blades for social media can identify and extract key metadata and associated security information from FaceBook, LinkedIn and Google Contacts, then bring it into the Queplix Engine to support data integration with any existing or new corporate applications.
“The value of social media and its potential to enhance corporate initiatives is widely recognized, yet barely tapped,” said Mark Cashman, chief executive officer, Queplix. “Adding FaceBook, LinkedIn and Google Contacts to the arsenal of applications and data the Virtual Data Manager can integrate with, allows companies to leverage dynamic social media for a variety of functions, such as customer relationship management, sales force automation, marketing activities, public perception monitoring, and more.”
The new social media functionality in Virtual Data Manager showcases Queplix’s ability to integrate data from multiple sources and then keep it harmonized as changes occur. The powerful architecture of the Virtual Data Manager drives the application and data integration process. The product can manage a simple integration between two applications or scale easily to integrate many multiple instances of complex applications.
In addition to the new social media blades, Queplix also offers Application Software Blades for customer relationship management applications such as Siebel® (ORCL – NASDAQ), SalesForce.com® (CRM – NYSE), and many other on-premise and cloud-based applications. Additional Application Software Blades will be made available to support business critical functions as Queplix extends its integration capabilities across many applications.
Availability
The Queplix Virtual Data Manager application blades for FaceBook (bit.ly/dEHYgM), LinkedIn (bit.ly/gtByGD) and Google Contacts (bit.ly/fGyYUm) are available for shipment immediately.
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Resource library: For more information about data virtualization and application integration, visit Queplix Resource Library (bit.ly/fSkNMD).
About Queplix Corp.
Queplix is a leader in data virtualization. Data virtualization enables our customers to automatically and securely integrate cloud, SaaS and on-premise applications and data with speed and simplicity. Uniquely, Queplix brings powerful data management to automatically harmonize the integrated applications and data for higher business value. Our customers benefit from greater cost savings and rapid return on investment. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit www.queplix.com for more information.
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Queplix, Virtual Data Manager, Application Software Blades, and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
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