London, U.K. – February 24, 2006 — Tundra Semiconductor Corporation, the leader in System Interconnect, today announced the appointment of Redtree Solutions as its sole representative agent in Europe. Supporting the complete Tundra range of RapidIO®, PowerPC®, and VME-based System Interconnect products, Redtree will provide a local design-in service to Tier 1 customers in IT, storage and telecom sectors.
Bronan McCabe, Tundra’s EMEA Regional Director commented, “Blue chip OEMs in Europe are deliberately outsourcing their system interconnect requirements in order to focus on core competencies. Providing them with consistent technical support – irrespective of geography – is therefore essential.” He continued, “Redtree Solutions offers the in-depth technical knowledge, the strong customer relationships and Pan-European coverage that’s needed. Unlike other manufacturer’s agents Redtree is present throughout Europe. It understands the importance of local language, customs and business practice.”
Steve Judge, Redtree’s Managing Director said, “There’s tremendous synergy between Tundra and Redtree, we really do share a common philosophy on design-in and partnering with customers. Next generation equipment designs demand standards-based semiconductors with truly future proof road mapping – Tundra’s System Interconnect product range provides this, and fits perfectly in our franchise portfolio.”
For further information:
Veronica Farmer, Tundra Semiconductor Corporation
Tel: +1 613 592 0714 E-mail: [email protected]
Fax: +1 613 592 1320 Web: www.tundra.com
For further information or to discuss feature article opportunities:
Rob Davies, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom
Tel: +44 (0)1225 470 000 E-mail: [email protected]
Fax: +44 (0)1225 470 047 Web: www.publitek.com
About Redtree Solutions
Founded in January 2006, Redtree Solutions is a pan-European manufacturer’s representative, with a focus on design-in at strategic tier 1 and tier 2 customers. The company already has (or is planning) offices in Denmark, Finland, France, Germany, Italy, Norway, Sweden, Turkey and the UK. It also has offices in Israel and South Africa. Redtree Solutions serves the automotive, consumer, storage and telecom sectors of Europe and has established links with manufacturing / ODM partners in the Asia/Pac region and the America’s. For more information visit www.redtree-solutions.com
About Tundra
Tundra Semiconductor Corporation (www.tundra.com) is the global leader in System Interconnect providing world-class support and leading edge semiconductor solutions to the world’s foremost communications, networking, storage system, and information technology vendors. Consistently delivering on system level performance promises that reduce time to market, Tundra System Interconnect ensures market advantage in wireless infrastructure, storage networking, network access, military, industrial automation, and information technology applications.
TUNDRA is a registered trademark of Tundra Semiconductor Corporation (Canada, U.S. and U.K.). TUNDRA and the Tundra logo are registered marks of Tundra Semiconductor Corporation (Canada – registration in the United States, European Union, and People’s Republic of China pending). Other registered and unregistered trademarks are the property of their respective owners.
